What initially comes to mind when you consider social media? Facebook, naturally! It is fascinating how Facebook’s “People You May Know” feature can determine who you could know in real life. And the majority of the time, they are correct! To achieve this magical effect, machine learning algorithms examine your profile, your hobbies, your existing friends and their friends, as well as a number of other characteristics, to determine who you may know. It follows that Facebook uses machine learning in all facets of its operations and has plans to make it even better. Let’s look at some of the ways that Facebook now engages with users through machine learning.
Text Analysis:
Facebook employs DeepText, a text engine built on deep learning that can comprehend thousands of postings, to properly analyse and manage this text. However, reading a text written in a language is not so simple. DeepText must comprehend a wide range of concepts, including syntax, idioms, slang terms, context, etc. DeepText employs Deep Learning to handle labelled data significantly more effectively because of these difficulties, including the fact that it must handle many languages.
Language Translator:
By selecting the “See Translation” button, Facebook’s in-house translator translates the content from one language to another. The server receives a translation request when a user first clicks the “See Translation” button next to some text, and the server then caches that translation for future users. The Facebook translator achieves this by scanning through millions of texts that have already been translated from one language into another in order to identify recurring themes and essential vocabulary. Then, based on educated assumptions that are generally accurate, it chooses the best accurate translation it can.
Facial recognition:
One of the many marvels of machine learning on Facebook is facial recognition. Your template may be recognised by a recognition algorithm, which will notify you. Additionally, you will be promptly informed if another person attempts to use your photo as their Facebook profile picture. Facial Recognition can also let those with vision impairments know if they are in a picture or video when used in conjunction with other accessibility features.
Targeted Advertising:
Have you recently purchased some fantastic clothing from Gucci and noticed their advertisements on your Facebook page? Or did their advertisement appear after you liked a Nike post for some reason? Deep neural networks are used in this magic to profile you into different categories based on your age, gender, location, page likes, interests, and even mobile data. Then, they show you ads that are specifically targeted towards these categories. In order to precisely profile you, Facebook also collaborates with several data gathering businesses.
News Feed:
Anything that shows up in your News Feed is ranked based on three criteria. Priority is given to your close friends, family, prominent people, and companies with whom you frequently connect. Additionally, your feed is tailored to the kinds of information you enjoy Movies, Books, Fashion, Video games, Additionally, there is a greater likelihood that Facebook postings with a large number of likes, comments, and shares will show up in your News Feed.